Link building strategy for finding broken backlinks

Finding Broken Links

Broken links are hyperlinks that lead to pages that don’t exist or can’t be accessed. They happen when a site that was recently connected to is eliminated, renamed, or its URL structure is changed. Broken connections can adversely affect client experience, as they lead to impasses and disappoint guests. According to a Search engine optimization viewpoint, broken connections likewise reduce the power and validity of a site.


Broken Links


The importance of backlinks:

Backlinks are a ranking factor that search engines like Google use as a sign of confidence. Search engine results pages (SERPs) tend to rank higher on websites with a lot of high-quality backlinks. Backlinks direct people to your site as well as demonstrate its significance and authority inside the business.

Importance of Addressing Broken Links

Addressing broken links is essential for several reasons. Firstly, broken links negatively impact user experience, leading to frustration and decreased trust in the website. Visitors may leave the site prematurely, leading to higher bounce rates and reduced engagement.

Identifying Broken Links Manually

One way to identify broken links is by conducting manual checks. This involves using browser inspection tools to scan web pages for potential issues. Additionally, webmasters can review HTTP status codes, such as 404 and 410, to spot broken links. Webmaster tools provided by search engines can also offer valuable reports on broken links and other website issues.

Benefits of acquiring backlinks from broken links:

There are a number of benefits to getting backlinks from links that are broken. First, you can find relevant websites in your industry that are already linking to your rivals using broken link building. You can offer a valuable resource to their audience by replacing the broken link with your own by contacting these webmasters.

Furthermore, since the website admin is now mindful of the messed up connection, they are bound to answer emphatically to your effort. Because you are offering a solution to a problem they already know about, this makes it more likely that you will get a backlink.

How to find broken links:

  • Utilizing the “Check my links” Chrome extensions:

The “Check My Links” Chrome extension can be used to find websites with broken links. Web pages are scanned by this tool, which identifies any broken links. Simply go to the website of your rival and click on the extension icon after downloading and installing it. It will show you a list of the page’s broken links.

  • Searching for competitor backlinks:

Play out a Google search utilizing important keywords connected with your specialty followed by the expression “joins.” This search will show sites that have backlinked to your rivals. Investigate these sites to distinguish broken connections and potential external link establishment open doors.

  • Identifying loopholes and broken links:

While visiting contender sites, completely inspect their substance and check for any wrecked connections or escape clauses. Look for resources that have been moved or deleted, URLs that return 404 errors, or pages that are no longer available. The potential targets for acquiring backlinks are these broken links.


Reaching out to webmasters:

It’s time to get in touch with the webmasters of the relevant websites after you’ve found broken links. Create a one-of-a-kind email in which you introduce yourself, draw attention to the broken link you discovered, and recommend your content as a suitable replacement. Make sense of how your substance adds esteem and lines up with the site’s specialty.


Free Resources to Find Broken Links

Google Search Console, formerly known as Google Webmaster Tools, is a potent tool that offers webmasters invaluable information on the effectiveness of their website in Google Search. Webmasters can view the “Coverage” report in the tool, which lists any mistakes made by Google when crawling the website, such as broken links.

  • Bing Webmaster Tools:

Much like Google Search Console, Bing Webmaster Tools provides a number of capabilities to assist webmasters in controlling their website’s visibility on the Bing search engine. Webmasters can check for broken links and other crawl-related issues in the “Crawl Information” area.


Crafting an effective outreach email:

While sending effort messages, remember the accompanying tips:

  • Be brief and participate in your email.
  • Be specific about the broken link you discovered and where it is located on their website.
  • Give a compelling explanation for why your content is a useful alternative.
  • Establish a connection with the webmaster by speaking in a casual and friendly manner.
  • If you don’t hear back from us within a reasonable amount of time, please follow up.


Fixing Broken Links and Improving SEO

Once broken links have been identified, it’s crucial to take appropriate measures to address them promptly. Here are some effective strategies:

  • Replacing Broken Links: If the content linked is available elsewhere, updating the hyperlink with the correct URL can quickly resolve the issue.
  • Implementing 301 Redirects: For permanently moved or deleted pages, implementing 301 redirects will guide users and search engines to the new or relevant content.
  • Updating Internal Links: Reviewing and updating internal links can ensure that users are directed to the most current and relevant pages within the website.


Preventing Broken Links in the Future

Prevention is key to maintaining a healthy website. Here are some proactive measures to prevent broken links:

  • Regular Website Maintenance: Conduct periodic checks to ensure all links are functional and up to date.
  • Creating Custom 404 Pages: Design user-friendly custom 404 pages that provide helpful information and navigation options.
  • Linking to Stable Sources: Whenever possible, link to stable sources that are less likely to change or become obsolete.


Importance of Webmasters in Managing Broken Links

Webmasters play a crucial role in managing broken links and other website issues. Their expertise in website maintenance, optimization, and addressing technical problems ensures a smooth and enjoyable user experience.



In conclusion, finding and addressing broken links is a vital aspect of maintaining a healthy website. Regular checks and the use of online tools like Google Search Console and Bing Webmaster Tools can help webmasters identify and resolve broken links promptly. By ensuring a seamless user experience, webmasters can enhance their website’s reputation and boost its search engine rankings.