How to find the best keyword for SEO

Finding Best keyword for SEO:

In the present digital age, making top-notch content is fundamental for drawing in and connecting with online crowds. However, if the content does not target the appropriate keywords ideas, even the most valuable content may be overlooked. We will discuss the process of selecting the best keyword for SEO for your content and the significance of keyword research in this article. When it comes to optimizing your content for search engines, keyword research is absolutely necessary. You can make your content more visible and align it with what people are looking for by determining the most popular and relevant keywords. Let’s learn more about keyword research and how it can help your content strategy.

Understanding keyword intent:

The purpose or motivation behind a search query is referred to as keyword intent. It is essential to deliver the appropriate content to your target audience to comprehend the purpose of the keywords they are using. For instance, the search term “freelancers” may have a broad and informative purpose. However, the intent becomes more precise and focused if the search query is “learn to freelance with Hisham Sarwar.” You can provide useful information that meets the requirements of the user by aligning your content with the purpose of keywords.

Keyword Research:


It is essential to focus on the right categories when conducting keyword research phase. Due to the high level of competition, it can be difficult to rank for broad categories. Instead, it’s best to focus on specific niches that are more relevant to your content. Thusly, you can improve your possibility of positioning higher in web search tool results and draw in a more designated crowd.

Short tail keywords VS long tail keywords:

Short tail keywords like “freelancing,” are short and broad. They may have a lot of searches, but they’re also very competitive. Positioning for short-tail watchwords can be troublesome, particularly for new or more modest sites. Then again, long-tail keywords, for example, “what is freelancing” or ” freelance meaning” are more unambiguous and have lower contests. You can increase your chances of ranking higher and attracting relevant traffic by concentrating on long-tail keywords.

Why is keyword research important for SEO:

Keyword research is important for search engine optimization (SEO) as it assists you with understanding the language and expressions your interest group utilizes while looking for data. By integrating these catchphrases into your substance, you can work on your site’s permeability in web search tool results, drive natural traffic, and increment the possibilities of change.

Free tools for keyword research:

There are various tools for keyword research and a lot of strategies which can help you in your keyword research journey. keyword research tools like Google keyword planner, SEMrush, and Moz keyword research give important experiences into search volume, rivalry, and related watchwords. You can use these tools to find relevant keywords with a lot of searches and low competition.

Keyword research is a crucial component of the equation when trying to increase the visibility of your website and draw in organic visitors. The top free keyword research tools that may provide your SEO efforts a competitive advantage are discussed below.

Google Keyword Planner:

Google Keyword Planner, one of the most popular tools for keyword research, offers useful information on search traffic, keyword competitiveness, and similar phrases. This tool assists you in finding pertinent keywords that match your specialty by using data directly from Google’s enormous search database, guaranteeing that your content is optimized for what consumers are actively looking for.


Ubersuggest is another popular free tool that offers comprehensive keyword analysis. By generating an extensive list of keyword suggestions and providing data on search volume, competition, and cost-per-click (CPC), Ubersuggest empowers you to make informed decisions about the most effective keywords for your content strategy.

Answer the Public:

For content creators seeking to understand what questions and topics users are asking, Answer the Public is a goldmine. By presenting keyword ideas in a visually appealing “question wheel,” this tool allows you to address your audience’s specific queries, helping you create content that directly addresses their needs.

Keywords Everywhere:

A browser extension available for Chrome and Firefox, Keywords Everywhere brings keyword data right to your fingertips. As you browse the web, it displays search volume, CPC, and competition metrics for any search term, enabling you to identify valuable keywords while conducting research in real-time.

Google Trends:

While not a traditional keyword research tool, Google Trends offers valuable insights into the popularity of keywords over time. By analyzing the search interest for specific terms, you can identify emerging trends, seasonal fluctuations, and relevant topics to incorporate into your content strategy.

Conducting comprehensive keyword research:

Start by coming up with some comprehensive keywords and phrases that are relevant to your content before moving on to more in-depth keyword research. Then, investigate related catchphrases and equivalents that individuals could utilize while looking for comparable data. Additionally, for insights and potential content-filling opportunities, analyze competitor keywords.

Evaluating Relevant keyword and popularity:

As you gather a list of potential keywords, assess their significance and popularity. Check the volume of searches to find out how often people use those keywords. Additionally, consider the watchword trouble and contest to decide the possibility of positioning for them. Picking catchphrases that are both pertinent to your substance and have sensible inquiry volume and rivalry is critical to an effective watchword procedure.

Organizing and implementing keywords in content:

It’s important to organize and use your keywords strategically in your content once you have a refined list. Keywords should naturally appear in your content’s titles, headings, and body. Notwithstanding, try not to abuse watchwords, as this can prompt catchphrase stuffing and adversely influence the client experience. Center around making top-caliber, educational substance that truly fulfills the client’s hunt goal.

Monitoring and updating keyword performance:

Because keyword research is an iterative process, it’s important to keep an eye on how well your chosen keywords are performing. Track catchphrase rankings, natural traffic, and client commitment measurements to assess the viability of your watchword procedure. Break down the information routinely and make acclimations to your substance and catchphrase focusing on a case-by-case basis to enhance your exhibition.


To effectively engage your target audience, increase organic traffic, and improve search engine rankings, choosing the right keywords for your content is essential. You can create content that matches what people are looking for by comprehending the intent of the keyword, selecting the appropriate categories, and carrying out in-depth keyword research. Make sure to screen watchword execution and consistently refine your catchphrase procedure to remain ahead in the serious computerized scene.